The New Shoppingbag by Susan Bijl is a sustainable shoppingbag intended to replace single use plastics. However, it turned out to be a very versatile bag and customers use it for almost everything. With a growing number of online sales Susan Bijl needed a good way to show customers how the bag can be used, how the sizes relate to each other and to display the quality of the material and the craftsmanship.
Concept: Marcel IJzerman, Vincent van Duin (Susan Bijl), Merel Kemp (Susan Bijl)
Cinematography and edit: Marcel IJzerman
Sound: Marcel IJzerman
Learn more about Susan Bijl at susanbijl.com