Wimpy the
wool wizard

Woolen textiles are often discarded too quickly because of pilling and small holes. Product designer Foekje Fleur created a set of tools to take better care of woolens, to revive them, and to make them last way longer. The only thing Wimpy needed was a quick way to communicate its uses. Foekje Fleur decided to create a series of informative, yet playful videos, demonstrating the product and its benefits.